Package design undoubtedly is the driving force behind branding. Well over 70% of all buying decisions for retail purchases, are made at the in-store points-of-sale. Packaging is the first thing that attracts buyer attention, anywhere, every time. Hence it is natural for businesses to be concerned about getting it right first time each time as far as packaging design is concerned
nSol Branding & Packaging Design Approach
At NSOL, we convert concepts and ideas into tangible solutions. Focus on detail, aesthetics, ergonomics, trends and functionalities are the five primary pillars of our packaging design philosophy. Our detailed pre-design research to understand the overall brand strategy and message, distinguishable attributes and USPs of the product, utility and application, sales and distribution strategies, etc. – goes a long way in effectively and innovatively translating and transferring the marketing goals into tangible and visually exciting packaging design solutions.
Our designers aim to create a symbiotic and mutually beneficial relationship between the manufacturer and the buyers, enhance the brand’s positioning off-the-shelf, and get it to score high on functionality and value. Our designers ensure a perfect marriage between packaging dynamics and buyer insights.
Our intuitive high-quality designs, intrinsic to the overall Branding Strategy, lead to design trailblazers, aimed at enhancing brand awareness, identity, utility and USP of the products. We ensure continuity and quicker brand recall by establishing aesthetic and cognitive alignment of the brand with consumer psyche. We make the brand’s packaging distinctively recognizable, creating key visual competitive differentiators.
nSol Brand & Packaging Design Services
Our packaging design services include pre-press creative design & prototyping; artwork development, mould & structural design; lithography, pre-flight and trapping activities, resolution and colour rectification, bleed printing, proofing, press and mass production; design re-engineering and refinement. We have the necessary experience and skills to handle high-volume SKU assignments, through well-crafted and judicious mix of intuitive creativity and established metrics.
Our Graphic design, 3D-modelling, design finalization/rectification, pre-press, art-work, lithography, post-production, line extension services find application across various industries, e.g.