It is important to remember that your site reflects your company and brand. A custom designed site breaks the generic "free template" barrier between your customers and your public personality so they get to see more of you. If you feel you need to improve your web presence, a custom designed site may be exactly what you need.
A custom website provides the perfect platform for product and brand promotion because customization generates interest. People are quick to recognize unique qualities, especially when they are coupled with topics or products of interest. This recognition generates interest. Interest will generate return visits, sales, and word-of-mouth referrals.